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Movies on the Internet - Good for Us, Bad for Them?
You're watching TV one
evening scanning through the reruns thinking it's pathetic
how little there is to watch anymore when a fantastic
movie trailer comes on. It's everything you love - the
right actors, the wit, the action - and your heart beats
a little faster in anticipation - if only you could
watch it RIGHT NOW!
Well, the film industry has heard you.
Along with the speed of the internet, consumers have
now come to a new stage of demand. It used to be that
we WANTED everything immediately - now we EXPECT it.
This is not the sort of thing that goes
unnoticed by industries that cater to public reception.
And now it has been announced that we may not be far
away from simply walking over to our computer and downloading
the newest releases.
During a meeting at the Cannes Film
Festival, Culture Ministers from across Europe, film
industry representatives and Internet Service Providers
were among those who met to discuss the possible policies
needed to distribute movies online.
BBC news reports European Union media
commissioner Viviane Reding as stating: "In Europe,
as in other continents, the opportunities for people
to enjoy films online are set to increase tremendously
over the next few years".
Naturally there are still many issues
to be resolved before movies are readily available to
the public online. Piracy and broadband capabilities
are still being questioned.
Piracy became the prominent issue when
music files were being illegally shared over the internet.
While the music industry fought against such services
as Napster, they are still far from recovering their
market revenue and the film industry is not anxious
to join them.
What can't be debated is that there
IS a market, and no industry likes to bypass that because
of possible problems.
Right now European broadband may not
be up to the task of downloading such large files but
has plans to proceed with distribution soon.
In America there has already been movie
distribution with the inevitable legal proceedings against
individuals facilitating unauthorized downloads.
Although the fight against piracy is
being taken very seriously by the industry, it is still
parents who are at the forefront of setting the example
and instructing children on the ethics of downloading
such material. Responsibility is learned.
In any event, the next time you see
a great movie advertised and you are handy to the internet,
perhaps you should stay in, avoid the lines and the
traffic and check it out online!
1howto.com
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